One question first
Who do you actually pay?
the regulator
writes the rules
one producer responsibility organizationindustry funded · regulator approved · rates to the penny
Oregon
Colorado
Maine
California
Maryland
the invoice
$0.25 / lb · rigid PET
same structure
a different name
state fund
$0.17–$0.25 / lb rides inside
rules in progress · several may compete
one idea · five markets · no two run it alike
Start at the beginning
Chosen by one measure.
the cheapest material that survives the trip
China · more than anyonepriced after use · $0.00
The response
Europe answered first.
Germany · Verpackungsverordnung · 1991 European Union · Directive 94/62/EC · 1994
Whoever puts the package on the shelf pays for what happens to it after.
The idea has a name
E xtended P roducer R esponsibility
80+
Sell there, and you owe there.
The American turn
In 2018, the bill came home.
National Sword · China · Jan 2018 · imports stopMaine · LD 1541 · Jul 2021 Oregon · SB 582 · Aug 2021 Colorado · HB22-1355 · 2022 California · SB 54 · 2022
The part nobody warns you about
Every market writes its own.
United Kingdom · pEPR
plastic £455 / tonne
PackUK · 2026-27 year
Oregon · SB 582
rigid PET $0.25 / lb
CAA · 2026 program year
Germany · VerpackG
by fraction € / kg
LUCID ID required
France · CITEO
per unit + per kg €
bonus / malus · 2026 tariff
Colorado · HB22-1355
per lb 2026 dues
CAA · own calendar
Own material lists, own rates, own deadlines, own portals. Multiply that by every market you sell in.
Human scale
One invoice. One week.
Invoice
packaging fees · one market 1 of 80+
declaration · portal · translation yours to do
Amount due $5,000.00
40 hours to pay it right80 small problems · a different language · a different day
What senry is
Software that carries it all.
£ · tonne
€ · kg
zł · portal
$ · lb
deadline · Q2
where you owe 80+ markets each tied to its law
Oregon · rigid PET $0.25 / lb CAA 2026 schedule
United Kingdom · plastic £455 / tonne PackUK 2026-27
reads the laws · keeps every rate and deadline · shows the source behind every number
Owe less by design
A quarter of the bill.
non-recyclable plastic rigid PET · recyclable
Oregon · published rate · per lb
$0.97
non-recyclable · $0.97 / lb
rigid PET · $0.25 / lb
Same shelf. Same product.
That is a design decision.
Settle with the planet.
Know what you owe. Then owe less.
80+ markets · one ledger
who pays, and since when · narrated · 3:15 · sound on
pause
« 10s
10s »
replay
music: on